上海建国东路一家冷鲜肉店铺一度动起了“跨界”的主意。为拓展消费群体，吸引来去匆匆的上班族，店里想尝试卖蒸包子。
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The 2984 was not as successful as you might expect. The Lloyd's Bank rollout was
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Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”